Using Plants to Sell Your Home

plants to help sell your home

Plants – Could Be A Hidden Secret in Selling Your Home


When you are selling your home, one of the most overlooked aspects of marketing your property is the atmosphere that people feel when they tour the home.  Many of the best real estate agents are utilizing staging your home for sale, and today having professional photos taken is commonplace but very few REALTORS go to the extent of maximizing the smell of the home.  


Smell can be a very powerful tool for marketing you home.  We are not referring to simply burning a scented candle when someone sets an appointment to see the house, we are more referring to strategic placement of certain plants that provide not only a soothing atmosphere but clean the air.  The purification of the air not only insures that you don’t have any bad scents lingering around the house but also creates an extra clean feeling.


Many of the aspects of using smell to create the perfect atmosphere when selling your home relies on the same science that retailers have used for years to influence shoppers.   For years, large retail establishments have used a multitude of techniques to create the perfect atmosphere for selling their products.  Whether they were adjusting the lighting, temperature, music and colors – each change has been implemented, monitored and measured.  


The most advanced and progressive of the retail establishments went as far as using smell with tremendous results.  Today, the most progressive of real estate brokers are utilizing the same, proven marketing techniques, maximizing smell to get a home sold fast and for top dollar.  Many of the real estate brokers associated with RE/MAX have been leveraging the use of plants to sell homes.  


Below is a list of plants that can help you sell your home fast and for top dollar.




Although just about everyone is aware of the many uses for Aloe, most real estate agents are not familiar with utilizing Aloe for real estate.  This is an easy-to-grow, sun-loving succulent that is best known for the gel inside an aloe plant can help heal cuts and burns. But, did you also know, that it will help clear formaldehyde and benzene, a byproduct of chemical-based cleaners, paints and more, from your home? Put an Aloe plant in a sunny kitchen window where it will be very happy.




Bring this beautiful flowering shrub can combat formaldehyde from things in your home such as plywood and foam insulation. Azaleas are best kept in cool areas around 60 to 65 degrees. If your house is dry, you can mist it every few days for a more humid environment. Keep disease down by removing any dead leaves or blooms that fall into the soil. Fertilize in late winter and in early summer.


Bamboo Palm


This small palm thrives in shade indoor spaces and a healthy plant will produce flowers and small berries. It is at the top of the list of plants for best filtering of both benzene and trichloroethylene. Place this plant around furniture that could be off-gassing formaldehyde.

This is a compact palm and only grows about 5-7 feet tall. It prefers a higher humidity level, bright, indirect light, and falters when it is overwatered.


Chinese Evergreen


The Chineses Evergreen is an easy-to-care-for plant that can filter out a variety of air pollutants and is proven to remove more toxins as time and exposure continues. Even with low light, it will produce blooms and red berries. Thrives in low light and grows in places where other plants can’t grow. They like humid air so, if the air in your home is too dry, the tips could turn brown. To combat this mist the leaves occasionally.


Chrysanthemum (Mum)


These colorful flowers can do a lot more than brighten your home. The blooms filter out benzene, commonly found in glue, paint, plastics and detergent. This plant loves bright light, and you’ll need to find a spot near an open window with direct sunlight to encourage blooms. When choosing a mum for indoors, make sure you choose a floral mum and not a garden variety, which only thrives outdoors.


English Ivy


English Ivy is commonly seen on stone fences and winding around many luxury properties.  A study found that English ivy reduces airborne fecal-matter particles. The ivy has also been shown to filter out formaldehyde mostly found in common household cleaning products.

Be aware about putting this plant in the ground outdoors as it is known as “an aggressive invader that threatens all vegetation levels of forested and open areas.” It grows best with moist soil and four or more hours of direct sunlight each day.


Gerbera Daisy


This flowering plant is an effective tool for removing trichloroethylene, which is in your dry cleaning. It can also filter the benzene in the air that comes with inks. Gerberas (sometimes called gerber daisies) like well-drained soil. Be sure to mist the leaves a couple times a week and make sure plants get at least six hours of direct sunlight every day,


Golden Pothos


Another powerful plant for filtering formaldehyde from your home, this is a fast-growing vine and will cascade from a hanging basket. Consider it for your garage because car exhaust is filled with formaldehyde. Golden pothos, also known as devil’s ivy, stays green even in the dark. Golden pothos is a poisonous plant and should be kept away from small children and pets.


Heart Leaf Philodendron


This climbing vine plant it’s toxic when eaten and is not necessarily a good option if you have kids or pets, but it’s a workhorse for removing all kinds of Volatile Organic Compounds (VOCs). This vine is also commonly seen on many luxury properties around the country, especially in Boston MA.  Philodendrons are particularly good at filtering formaldehyde from things like particleboard.

The Heart leaf philodendron is a very low-maintenance plant and thrive with indirect light and very little attention. The trailing vines fall from a hanging container or can be trained to climb up a trellis or pole.


Peace Lily


A beautiful addition to any second home, shade and watering are all that is needed to keep the peace lily alive and producing blooms. The Peace Lily topped NASA’s list for one of the top plants that can remove all three of the most common VOCs which are formaldehyde, benzene and trichloroethylene. As an added bonus, it also combats toluene and xylene.


Red-Edged Dracaena


The red edges of this beautiful plant can bring a pop of color to your home, and the shrub can grow as high as to reach your ceiling. This plant helps by removing xylene, trichloroethylene and formaldehyde, introduced to indoor air through lacquers, varnishes and gasoline.

This distinctive version is identified by the purple-red edges on its ribbon-like green leaves. Although it grows slowly, it can eventually get as high as 15 feet tall.


Snake Plant


Better known as a mother-in-law’s tongue, this plant is one of the best plants known for filtering out formaldehyde, common in cleaning products such as toilet paper, tissues and personal care products. Put a snake plant in your bathroom and it will thrive in the low light and steamy humid conditions while helping filter out air pollutants. Put one beside your be to absorb carbon dioxide and release oxygen at night, the opposite process of most plants, to give you a slight oxygen boost while you sleep.


Spider Plant


Even with neglect, you’ll have a hard time killing this resilient plant. Teeming with rich foliage and tiny white flowers, the spider plant filters benzene, formaldehyde, carbon monoxide and xylene, a solvent used in the leather, rubber and printing industries. Spider plants are easy to grow, and thrive in cool-to-average temperatures. Preferring dry soil, bright indirect sunlight keeps them growing best,


Warneck Dracaena


This dracaena plant combats pollutants associated with varnishes and oils and grows inside easily, even without direct sunlight. It’s striped leaves form clusters atop a thin stem and can be very striking, especially if it reaches its potential height of 12 feet.


Weeping Fig (Ficus)


A ficus can help filter out pollutants that typically accompany carpeting and furniture pollutants such as formaldehyde, benzene and trichloroethylene. However, caring for a ficus can be tricky but,  with the right watering and light conditions, they will last a long time. This weeping fig likes consistency and does best when grown in bright, indirect light.


Everyone wants to create a bidding war when they list their home. In today’s world of high level real estate marketing by agents and brokers – it is critical to use every advantage.  Utilizing plants to eliminate odors and create a clean, fresh environment is on the cutting edge – used by today’s top real estate marketers.  


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Finding The Right Real Estate Broker

Finding a Real Estate Broker to Sell your Home


best real estate brokers

best real estate brokers

The Best Real Estate Brokers for Fast Home Sales and Purchases


Its not easy finding the top real estate company in your area.  Everyone claims to be the best.  How do you know who to trust?  Finding the right broker makes a huge difference in how your home is marketed which in turn leads to how much your home will sell for.  The first tip is to ask the potential brokers about their closing rate.  The best brokers will know what their closing rate is.   

Closing rate is simply the number of homes listed divided by the number of homes sold

Many home sellers are under the impression that every house that gets listed gets sold.  That is simply not the case.  In most real estate markets, about 50% of the homes that get listed for sale actually go to closing.  Real Estate Brokers that have systems in place for selling your home fast and at the right price are the ones with closing rates higher than the market average.

Ask about their real estate experience.  The top Real Estate Brokers have years of extensive industry experience and are committed to excellence in all of their selling and buying services including timely access to home and property listings, along with dedicated services for both buyers and sellers. They also specialize in virtual tours and take care of the physical walk-throughs and open houses. A good real estate broker will use high-end photography to capture and showcase homes for buyers allowing them to effectively market your home to attract and engage buyers.


Real Estate Experience is a Must

When looking for the right real estate broker to sell your home or to purchase a home, industry experience is a must. Real Estate Brokers are required to stay abreast of all the latest industry trends and developments to keep their licenses.  This allows them to ensure that the information and services that they offer for buyers and sellers is accurate and current. Agents should also be using the latest technologies for optimal client communications including social media platforms for marketing and advertising home and business property sales. These networks also enable realtors, buyers and sellers to interact with one another and is a great way to answer all questions and concerns quickly and efficiently ensuring a smooth process for all those involved.  You will also want a broker that thinks outside the box – looking at new ways to market your home.  


Professional Services are Essential

The best real-estate companies will be able to offer the following services for buyers and sellers alike:


  • Virtual tours, physical tours, walk-throughs, Open Houses, and short-sale services
  • The ability to connect interested buyers to a range of available property listings in a timely manner
  • Ensure that seller offers are met across the board and connected to the right buyers and the right offers
  • Offers professional photography, social media access to homes
  • Gives good customer service that leaves a smile on all buyer and seller faces.
  • Professional real estate photography
  • Featured listings on their real estate website


Use a 3rd party website for data

There are many 3rd party websites that specialize in showing the top real estate agents, brokers and websites.  They look at statistics and web traffic to help you make the best decision.  Here are a couple of those sites:

Top USA Real Estate



In addition to these companies, they have many directories of real estate agents that you can review.


Choosing the right real estate broker to represent you in selling you home is a big decision.   Do not take it lightly.  With the sale of a home being one of the largest financial transactions of most peoples lives, its worth some due diligence.

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